The story behind FYE
FYE is a Scandinavia-based modeling agency founded in 2019 by Sanna Johannesson. We focus on diversity and don't exclude anyone regardless of hairstyle, skin color, skin condition, size, height, or disability. Respect, joy, and commitment reflect our work. Together with our models and you, we at FYE want to create innovational thinking in the industry where the unique diversity in Scandinavia is taken advantage of and no one is left outside, regardless.
Today, FYE Management represents about 170 models with varying experiences, but they are beautiful, strong, and ready to make a difference. We collaborate with many modeling agencies abroad who share the same values as us.
When FYE was created, we wanted the agency to function as a refuge for models where they could feel safe, respected and included. An agency where everyone is welcome. An agency that's not excluding but instead welcomes and gathers all various and unique models.
FYE Management is a model agency, which is our main business. But our vision, passion, and mission expand broader than that. We want to change the industry. We work actively to spread our knowledge and values in both the fashion and creative industries. Therefore, we do a lot of consulting and lecturing for companies and brands on how they can actively work to be more inclusive.