The story behind FYE
FYE is a Stockholm-based modeling agency founded in 2019. We focus on diversity and we don't exclude no one regardless of hairstyle, skin color or size. Respect, joy and commitment reflect our work and together with our models and you, we at FYE want to create an innovational thinking in the industry where the unique diversity in Sweden is taken advantage of and no one is left out regardless of ethnicity.
Today, FYE Management represents about 130 models with varying experience but they are beautiful, strong and ready to make a difference.
In the Swedish fashion industry today, you find around ten major modeling agencies. Across the country and common amongst them all is the lack of representation of diversity. When we then dug deeper into this matter, it became increasingly clear that the lack of models with an ethnicity other than Swedish was not due to the lack of people with foreign roots. This is rather because they have not been included in the modeling industry on the same terms as among those who have succeeded despite the unfair conditions, many had to endure racism in their workplace. From this insight, the idea for FYE was born.
I who run FYE are Sanna Johannesson. When we created FYE we wanted it to function as a refuge for models where they can feel safe, respected and included.
FYE Management is a model agency, which is our main business. But our vision, passion and mission expands broader than that. We want to change the industry. We work actively to spread our knowledge and values about racism, sexism and exclusion in both the fashion and creative industries. Therefore, we do a lot of consulting and lecturing for companies and brands on how they can actively work to be more inclusive.